Other components of Search Engine Marketing include content networks, affiliate marketing and of course e-mail marketing and of course analytics. Without analytics you won't know exactly what's working and what's not.. Click here to send an email to David Kaplan to find out how to use analytics to improve your marketing efforts.
Let's not forget social marketing. This includes sites like Twitter, Facebook and blog's. Blogs are great. If you post something of value to 10 blogs it's quite possible that 20 or more will pick up the posting. This has great value from an SEO point of view and can also drive very low-funnel (e.g. high converting) traffic to your site.
YouTube is huge. Learn how to promote your product or service on YouTube and how it can benefit your overall marketing efforts.
There are many ways to contact David Kaplan:
Email - You can reach David Kaplan by email. His email address is email@example.com.