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Search Engine Optimization (SEO), by David Kaplan                                                                                        Bookmark and Share

SEO (Search Engine Optimization) is a great way to get customers to your site. The problem is that it's not easy to get a good ranking on Google (or other search engines) unless you do your homework.

Search is contextual. Let's say you are searching for a Taxicab in Chicago. You go to Google and you type "taxicab in chicago" in the search box. The results will be for taxicabs in Chicago.

There are a lot of companies that would like to be in the top 3 or 4 results. This means that their site information would be visible to potential customers and they wouldn't need to pay every time somebody clicks on the link.

It's not easy to get to that top stop. There are a lot of things you need to do, and regardless of how good of a job you do, it could take time to get there. I won't go into the details here, but if you'd like information, contact me.

Contact David Kaplan for more information..



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